Can an editor tweak a variant headline without waiting on a deploy?
mid-campaign and I want to fix a headline in one variant of a running experience. it is a typo basically, but I am worried this counts as a content change that needs a code change and a deploy window, which for us means end of week at the earliest.
can editors adjust variant copy directly, or does every variant edit go back through engineering?
2 answers
You can fix it directly. Variant content lives in Croct, not in your codebase, so changing the copy is a content edit, not a code change. No deploy window. We fix variant copy live now, no deploy window, and it just shows up on the next request.
The reason it is safe is that content resolves server-side, so the updated variant serves cleanly with no flicker, and auto-versioning means the component can keep evolving without breaking the app around it. For a typo mid-experiment this is exactly the case it is built for.
fixed it in about thirty seconds, no ticket. this is going to save us so much back and forth. thank you
Worth adding for peace of mind: your original Storyblok content stays as the default fallback the whole time. So even if you were editing the wrong thing, anyone outside the experiment still sees the untouched base block. There is more on where the editor line sits versus the dev line in marketer publish rights without code.