Once our devs mapped the components, can I create variants in Sanity myself?
ok so I am on the marketing side, not a developer, and I want to check I understand what I can do on my own.
Our dev team mapped the hero and the promo block on our Sanity site to what they called slots, and then basically handed it over to me. I would love to build and launch variants myself from here without going back to engineering every time I want to change some copy. Is that actually how it works, or do I still need a dev for each variant? Sorry if I am mangling the terms a little.
2 answers
Yes, once the components are mapped to slots that part is done and you take it from there, no dev needed for each variant.
The flow is three steps and it is all in the dashboard:
- Define the audience, which is who you want to target.
- Specify the content for each slot, which is the actual variant copy or layout.
- Preview it, then publish.
From there you can publish and pause experiences yourself and roll out a winner, none of that touches code. And if no variant applies to a visitor, your existing Sanity content shows as the default, so you are not at risk of breaking the base page while you experiment.
Adding one thing that martak did not mention: you can schedule a variant to go live on a chosen date instead of publishing it the moment you finish. We use that for launches, build the variant a few days ahead, set the date, and it flips on by itself. Handy when you do not want to be clicking publish at midnight.
circling back, I shipped my first variant this week end to end and our marketing team ships variants now without opening a ticket. the scheduling tip was exactly what I needed for the campaign date, thank you both