Free-shipping nudge based on cart value on a Hydrogen store
I read the free-shipping ideas post on the Croct blog and want the classic "add R200 more for free shipping" banner on our home goods store. Hydrogen, SDK already installed, threshold is R500.
This is the CQL I drafted for the audience:
cart's subtotal is less than 500 and not cart is emptyDoes that look right? And the part I am unsure about: does the cart attribute update live as the shopper adds items, or only on the next page load? The whole point is the nudge reacting while they shop
1 answer
Your draft is right. cart's subtotal is less than 100 is the documented condition shape for the threshold, and swapping in 500 plus the not-empty guard is exactly how I would write it.
On the live-update question: yes, it reacts within the session. Cart views and cart updates are auto-tracked by the Hydrogen SDK, so every add or remove refreshes the cart attributes, and audiences evaluate in real time per interaction. A shopper who crosses the threshold stops matching the audience and the nudge gives way to the default content (or a "you unlocked free shipping" variant, which is worth testing).
For what it is worth, this is the same playbook from that blog post that ISZI ran, and they saw +39% conversion with it, so the pattern has real numbers behind it.
If you later want to go further with shoppers who build a cart and leave, there is a related thread on that: Targeting cart abandoners.
Live now and reacting exactly as described, the banner updates as items go in. Testing the "unlocked" variant next week. Thanks!