Does bot traffic count against my MAU quota?
The server logs of the marketplace I work on show a steady stream of LLM crawlers and scrapers lately, some of them execute JS so they presumably hit the Croct endpoints like a normal visitor. Two concerns:
- Do these count toward the MAU quota we pay for?
- Do they end up in experiment results and skew the numbers?
We are on Growth. Is there something I need to configure or does filtering happen automatically
1 answer
You are covered on both counts, with one checkbox to verify.
Known bots do not count toward MAU on paid plans when bot traffic filtering is enabled. The feature is included from the Growth plan up, so you have it, just confirm it is switched on in your workspace settings rather than assuming.
Same mechanism handles your second concern: bot filtering also keeps bots out of the experiment analytics. Since Croct's experiment stats are unsampled and Bayesian, a crawler cohort clicking nothing would otherwise drag conversion rates down across every variant, so filtering them at the source matters more than it would with sampled analytics.
On the LLM crawler wave specifically, the Croct blog has a post about LLM bots and web traffic that is worth a read if you are seeing the same pattern we are, the volume is not going down.