# Strapi CMS + Clearbit

A template for adding firmographic personalization on a Strapi project.

By Croct. Categories: integration.

[Source](https://github.com/croct-tech/templates/blob/master/templates/croct/integration/strapi-clearbit/)

## Installation

```sh
npx croct@latest use croct://integration/strapi-clearbit
```

# Introduction

Looking to personalize your **Strapi-powered site for target accounts** using **Clearbit data**?

This template combines [Strapi.io](https://www.strapi.io/?utm_source=croct),
[Next.js](https://nextjs.org/?utm_source=croct), and Croct to adapt your content to an account's industry and company
size in real time, using the firmographic data you activate from [Clearbit](https://clearbit.com?utm_source=croct).

It's the fastest way to launch account-based personalization on top of Strapi CMS, with no CMS migration.

> [!TIP Integration]
> Learn more about the Croct + Strapi integration by exploring the [integration page](https://croct.com/integrations/strapi).

Using Croct, you get:

* Firmographic personalization driven by Clearbit company data
* Real-time audience evaluation with no extra integration work
* Built-in analytics and Bayesian analysis for every experience
* Seamless compatibility with your existing Strapi schemas

> [!NOTE Forever-free]
> This template is compatible with features available on the forever-free plan.

## Prerequisites

To feed firmographic data into the audience, complete the
[Clearbit data activation](https://docs.croct.com/immersion/integrations/firmographics/clearbit) first. Until data flows in, visitors keep seeing the default content.

## What's included

Besides the [Strapi integration](http://croct.com/templates/integration/cms/strapi) itself, this template creates a
personalized experience targeting **mid-sized financial services** accounts, using the firmographic attributes ingested
from Clearbit:

```cql
user's industry is "Financial Services"
and user's employees is "51-250"
```

As an example, the home hero content adapts to that audience:

* **Default heading:** _Launch your content into orbit_
* **Personalized heading:** _Built for growing financial teams_

## Usage

Run the following command in an empty directory to create a new example project using this template:

```croct-cmd
croct use croct://integration/strapi-clearbit
```