# Storyblok CMS + AB testing

A template for running AB tests on a Storyblok project.

By Croct. Categories: integration.

[Source](https://github.com/croct-tech/templates/blob/master/templates/croct/integration/storyblok-ab-testing/)

## Installation

```sh
npx croct@latest use croct://integration/storyblok-ab-testing
```

# Introduction

Looking to add **AB testing** to your Storyblok-powered site?

This template brings experimentation to [Storyblok](https://www.storyblok.com/?utm_source=croct) with Croct, letting
you run experiments on your content and analyze results without changing your CMS or integrating with other third-party
analytics tools.

It's the fastest way to add AB testing and personalization on top of Storyblok.

> [!TIP Integration]
> Learn more about the Croct + Storyblok integration by checking the [resulting project repo](https://github.com/croct-tech/croct-storyblok-project) or exploring the [integration page](https://croct.com/integrations/storyblok).

Unlike currently available plugins, you can run experiments at the block level rather than the field level. Croct
replaces static block content with dynamic content, allowing you to manage everything directly on the Storyblok UI.

Since it comes with built-in audience segmentation and analytics, there's no need to work on extra integrations with
CDPs to segment visitors or analytics tools to gather insights.

Using Croct, you get:

* AB testing support with real-time audience segmentation
* Built-in analytics and Bayesian analysis for every variant and experience
* Seamless compatibility with your existing Storyblok blocks
* A ready-to-use home hero you can render anywhere in your Storyblok site

> [!NOTE Forever-free]
> This template is compatible with features available on the forever-free plan.

## What's included

This template creates a simple **home hero** so you have something to experiment with right away:

* A `hero-section` component and a `home-hero` slot with **default content**.
* An audience targeting **all users**:

  ```cql
  true
  ```

* An AB test that splits traffic evenly between two variants, with the difference in the hero **heading and tagline**:

  * **Variant A (baseline):** _One platform for modern teams_
  * **Variant B:** _Ship faster with one platform_

Learn more about the Storyblok integration on the [integration page](https://croct.com/integrations/storyblok).

## Usage

Run the following command in your project to apply this template:

```croct-cmd
croct use croct://integration/storyblok-ab-testing
```