# Paid social optimization

Paid social targets precisely and then sends everyone to the same page. Croct carries the
campaign, the audience and the ad content into the experience, so the granular targeting you
paid for survives the click.

## The problem

Social platforms let you split an audience finely, and the website collapses it back into one.
The creative sets an expectation the page does not meet, first-visit conversion is rare by
nature of the channel, and the generic experience gives returning visitors no reason to finish
what they started.

## How Croct solves it

Campaign, audience and ad content land in the profile on the first pageview. Audiences built on
them let each creative continue into a matching page, and the whole journey after it, decided on
the server. New creatives get new experiences from the marketing team, without a release.

## Outcomes

Higher return on ad spend from the same budget, creative and landing experience that stay in
sync, and a measurable read on which combination actually converts.

## Features you use

- **[Segmentation](/segmentation).** Audiences written in CQL, an English-like query language, that update the moment a visitor qualifies.
- **[User profiles](/user-profiles).** Real-time profiles built from behavior, available on the first pageview and enriched from your own data.
- **[Personalization](/personalization).** Content decided per visitor on the server, with no flicker.
- **[A/B testing](/ab-testing).** Bayesian tests on unsampled data, so you learn which variation wins rather than which one looked better.

## Why Croct

- **Server-side by design.** Content is resolved before the page is sent, so experiences
  arrive personalized with no flicker and no anti-flicker snippet blanking the page.
- **One platform, no extra vendors.** Segmentation, user profiles, experimentation and
  analytics are built in, so there is no separate CDP, feature-flag tool or analytics
  contract to buy and wire together.
- **Built for headless stacks.** Croct sits alongside Storyblok, Sanity, Strapi, Contentful
  or Shopify Hydrogen and makes the content they hold contextual, instead of replacing them.
- **Marketers ship without developers.** After setup, audiences, experiences, A/B tests,
  scheduling and preview all happen in the Croct interface.
- **Bayesian experimentation on unsampled data.** A/B, A/B/n and multivariate tests with
  cross-device consistency for identified users and bot traffic filtered out.

## Getting started

Setup is one command, `npx croct@latest init`, which installs the SDK, wires the provider
and generates TypeScript types for every slot. Official SDKs cover Next.js, React, Vue,
Nuxt, JavaScript, PHP, Laravel, Symfony, Drupal, and Shopify Hydrogen. Most teams are live
the same day, and the forever-free plan needs no credit card or commitment.

## Frequently asked questions

### Which signals can I target?

Campaign, audience and ad content, alongside behavior, location and anything else in the
profile.

### Do I need a new page per creative?

No. One page adapts per audience, so a new creative needs a new experience rather than a new
page.

### Do I need developers to run this?

Only for the initial setup. After that, audiences, experiences, tests, scheduling and preview
all live in the Croct interface.

### What does it cost?

The forever-free plan covers 10,000 monthly active users with 3 content slots and 1
experience or experiment, and needs no credit card. Growth starts at $100 per month billed
annually for 20,000 monthly active users. Scale is custom.