# Lead generation

A funnel that serves several personas with one message leaks. Croct adapts the site to the
persona in front of it, including anonymous visitors resolved to their company, so more of the
traffic you already have becomes qualified pipeline.

## The problem

Lead generation usually spans multiple personas and multiple industries, and the website speaks
to the average of them. The lead magnet that would convert an enterprise buyer is buried under
copy written for self-serve users, positioning reads as generic, and cost per lead rises while
quality falls.

## How Croct solves it

Croct builds a profile from behavior and from the firmographic data your account intelligence
tools already resolve. Audiences follow from that: industry, company size, buying stage,
campaign, behavior. The site then highlights the lead magnet, the proof and the form that fit
the persona, decided on the server. Forms themselves can be part of the experiment.

## Outcomes

More of your organic and paid traffic converts, without buying more of it. Firmographic
personalization means target accounts see positioning written for them, and the forms they meet
can be shorter or longer depending on what you already know about them.

## Features you use

- **[Segmentation](/segmentation).** Audiences written in CQL, an English-like query language, that update the moment a visitor qualifies.
- **[User profiles](/user-profiles).** Real-time profiles built from behavior, available on the first pageview and enriched from your own data.
- **[Personalization](/personalization).** Content decided per visitor on the server, with no flicker.
- **[Firmographic integrations](/integrations).** Your account intelligence provider
  identifies the account, and Croct acts on it in real time.

## Why Croct

- **Server-side by design.** Content is resolved before the page is sent, so experiences
  arrive personalized with no flicker and no anti-flicker snippet blanking the page.
- **One platform, no extra vendors.** Segmentation, user profiles, experimentation and
  analytics are built in, so there is no separate CDP, feature-flag tool or analytics
  contract to buy and wire together.
- **Built for headless stacks.** Croct sits alongside Storyblok, Sanity, Strapi, Contentful
  or Shopify Hydrogen and makes the content they hold contextual, instead of replacing them.
- **Marketers ship without developers.** After setup, audiences, experiences, A/B tests,
  scheduling and preview all happen in the Croct interface.
- **Bayesian experimentation on unsampled data.** A/B, A/B/n and multivariate tests with
  cross-device consistency for identified users and bot traffic filtered out.

## Getting started

Setup is one command, `npx croct@latest init`, which installs the SDK, wires the provider
and generates TypeScript types for every slot. Official SDKs cover Next.js, React, Vue,
Nuxt, JavaScript, PHP, Laravel, Symfony, Drupal, and Shopify Hydrogen. Most teams are live
the same day, and the forever-free plan needs no credit card or commitment.

## Frequently asked questions

### Does this work for account-based marketing?

Yes. Firmographic data from your account intelligence provider lands in the profile, so
audiences can target industry, company size or named accounts.

### Can I personalize the forms themselves?

Yes. With [HubSpot](/integrations/hubspot), the form ID lives in a slot, so an experiment or an
experience decides which form each visitor sees.

### Do I need developers to run this?

Only for the initial setup. After that, audiences, experiences, tests, scheduling and preview
all live in the Croct interface.

### What does it cost?

The forever-free plan covers 10,000 monthly active users with 3 content slots and 1
experience or experiment, and needs no credit card. Growth starts at $100 per month billed
annually for 20,000 monthly active users. Scale is custom.