Contexto do Usuário

Variável	Automático	Customizado	Exemplo
now	✔		"2015-08-31T01:02:03"
today	✔		"2015-08-31"
tomorrow	✔		"2015-09-01"
yesterday	✔		"2015-08-30"

Variável	Automático	Customizado	Exemplo
page	✔
page's title	✔		"Plans - Real Time Personalization"
page's url	✔		"https://www.croct.com/plans?foo=fooValue&bar=barValue#pme"
page's path	✔		"/plans"
page's query	✔		"foo=fooValue&bar=barValue"
property foo of page's query	✔		"fooValue"
property bar of page's query	✔		"barValue"
page's anchor	✔		"pme"
page's referrer	✔		"https://www.croct.com/pme"

Variável	Automático	Customizado	Exemplo
browser	✔
browser's type	✔		"web"
browser's name	✔		"Chrome"
browser's version	✔		"80.0.3987.149"
device	✔
device's category	✔		"desktop"
device's name	✔		"Mac"
device's vendor	✔		"Apple"
device's os	✔
property name of device's os	✔		"macOS"
property version of device's os	✔		"10.15.1"

Variável	Automático	Customizado	Exemplo
location	✔
location's continent	✔		"SA"
location's country	✔		"BR"
location's state	✔		"São Paulo"
location's stateCode	✔		"SP"
location's region	✔		"São Paulo"
location's regionCode	✔		"SP"
location's city	✔		"São Paulo"
location's timezone	✔		"America/Sao_Paulo"

Variável	Automático	Customizado	Exemplo
campaign	✔
campaign's name	✔		"branded"
campaign's source	✔		"google"
campaign's medium	✔		"cpc"
campaign's content	✔		"Croct - Real Time Personalization"
campaign's term	✔		"web personalization"

Variável	Automático	Customizado	Exemplo
session	✔
session's start	✔		"2015-08-31T01:01:03"
session's end	✔		"2015-08-31T01:02:03"
session's duration	✔		"PT1M"
session's landingPage	✔		"https://www.croct.com/pme"
session's referrer	✔		"https://www.google.com"
session's stats	✔
property pageviews of session's stats	✔		1
property tabviews of session's stats	✔		2
property orders of session's stats	✔		3
session's attributeA		✔	"some value"
session's attributeB		✔	"some value"

Variável	Automático	Customizado	Exemplo
user		✔
user's name*		✔	"John Doe"
user's firstName*		✔	"John"
user's lastName*		✔	"Doe"
user's birthDate		✔	"1989-08-01"
user's age		✔	30
user's gender*		✔	"male"
user's email*		✔	"john.doe@email.com"
user's alternateEmail*		✔	"john.doe@croct.com"
user's phone*		✔	"+5511987654321"
user's alternatePhone*		✔	"+5511123456789"
user's address*		✔
property street of user's address*		✔	"Fidêncio Ramos 100"
property district of user's address*		✔	"Vila Olímpia"
property city of user's address*		✔	"São Paulo"
property state of user's address*		✔	"SP"
property region of user's address*		✔	"SP"
property country of user's address*		✔	"Brasil"
property continent of user's address*		✔	"América do Sul"
user's avatar*		✔	"https://www.croct.com/avatar/johnDoe"
user's company*		✔	"Croct"
user's companyUrl*		✔	"https://www.croct.com"
user's jobTitle*		✔	"CEO"
user's interests		✔	["interest A", "interest B", "interest C"]
user's activities		✔	["activity A", "activity B", "activity C"]
user's stats	✔
property visits of user's stats	✔		1
property orders of user's stats	✔		0
user's attributeA		✔	"some value"
user's attributeB		✔	"some value"

* Dados PII (personal identifiable information), cujo uso é regulado pelas leis de privacidade de dados. Sua utilização não é liberada para usuários anônimos, sendo permitida apenas para usuários identificados.

Variável	Automático	Customizado	Exemplo
cart		✔
cart's items		✔
property index of cart.item[1st]		✔	0
property quantity of cart.item[1st]		✔	1
property id of cart.item[1st]		✔	"12345"
property sku of cart.item[1st]		✔	"a9b2745f-9d0b-4bfe-8ebd-7376dd932169"
property name of cart.item[1st]		✔	"Smartphone 9"
property category of cart.item[1st]		✔	"Smartphone"
property brand of cart.item[1st]		✔	"Acme"
property variant of cart.item[1st]		✔	"64GB Green"
property total of cart.item[1st]		✔	599.00
property price of cart.item[1st]		✔	599.00
property displayprice of cart.item[1st]		✔	599.00
property discount of cart.item[1st]		✔	100.00
property originalprice of cart.item[1st]		✔	699.00
property coupon of cart.item[1st]		✔	"PROMO"
property url of cart.item[1st]		✔	"https://www.acme.com/product/smartphone9"
property image of cart.item[1st]		✔	"https://www.acme.com/images/smartphone9-64gb-green"
cart's currency		✔	"BRL"
cart's stage	✔		"browsing", "shopping" or "checkout"
cart's subtotal		✔	699.00
cart's shippingPrice		✔	50.00
cart's costs		✔
property fooCost of cart's costs		✔	1.99
property barCost of cart's costs		✔	2.99
cart's taxes		✔
property fooTax of cart's taxes		✔	3.99
property barTax of cart's taxes		✔	4.99
cart's discount		✔	100.00
cart's total		✔	649.00
cart's coupon		✔	"PROMO"
cart's lastUpdate		✔	"2015-08-31T01:02:03"