# Croct pricing

Croct is priced per monthly active user (MAU), the number of unique people who interact with
your website in a month, regardless of whether a personalized experience or active experiment
impacts them. Every plan (even the free one) includes personalization, A/B testing, component CMS
for dynamic content, server-side rendering, audience segmentation, and unsampled analytics.

## Plans

| Plan         | Included MAU | Annual (USD) | Monthly (USD) | Annual (BRL) | Monthly (BRL) |
|:-------------|-------------:|-------------:|--------------:|-------------:|--------------:|
| Forever-free |       10,000 |         Free |          Free |         Free |          Free |
| Growth       |       20,000 |      $100/mo |       $120/mo |     R$600/mo |      R$720/mo |
| Growth       |       30,000 |      $150/mo |       $180/mo |     R$900/mo |    R$1,080/mo |
| Growth       |       40,000 |      $200/mo |       $240/mo |   R$1,200/mo |    R$1,440/mo |
| Growth       |       50,000 |      $250/mo |       $300/mo |   R$1,500/mo |    R$1,800/mo |
| Scale        |       Custom |       Custom |        Custom |       Custom |        Custom |

Annual plans are billed once a year and shown here as the equivalent monthly amount.

Past 50,000 MAU, Growth tiers are 100,000 MAU, 250,000 MAU, 500,000 MAU, 1,000,000 MAU,
2,000,000 MAU, 3,000,000 MAU, etc. For both these Growth tiers and for the Scale plan,
pricing is available upon sales requests at /contact/sales.

All paid plans offer an optional feature that lets the MAU quota scale beyond the monthly
visitors limit, charging only for the overage per 10,000 users.

Forever-free needs no credit card. Growth is self-serve and priced by volume tier. Scale is for
teams that need custom quotas, event-based segmentation, scheduled publishing, or premium
support.

## Billing

Annual plans are billed once a year and work out about two months cheaper than paying monthly.
Payment is by credit card, and sales can arrange other methods. By default, you can upgrade or
downgrade whenever you like, though moving from annual to monthly may be limited, because annual
pricing reflects the longer commitment.

Go over your MAU quota and you have three options. Upgrade the plan, turn on pay-as-you-go to
cover the extra users, or do nothing. If you do nothing, Croct stops serving personalization,
default content, A/B test variants and event tracking until you adjust the plan or it renews
next month. The admin panel keeps working the whole time.

Known bots and crawlers do not count toward the MAU limit on paid plans, because bot filtering
leaves that traffic out. Turn bot filtering off and they count as users.

## Plan comparison

### Organization

| Feature                                                                | Description                                                                                             |      Free |    Growth |     Scale |
|:-----------------------------------------------------------------------|:--------------------------------------------------------------------------------------------------------|----------:|----------:|----------:|
| [Workspaces](https://docs.croct.com/explanation/workspace/overview)    | Organize your business units, projects, or products into dedicated workspaces for efficient management. |         1 |         1 |         1 |
| [Application](https://docs.croct.com/explanation/application/overview) | Isolate metrics and development environments with individual applications.                              |         2 |         4 |         6 |
| Members                                                                | Invite members to your account for collaborative work.                                                  | Unlimited | Unlimited | Unlimited |

### Content

| Feature                                                                     | Description                                                                    | Free | Growth |  Scale |
|:----------------------------------------------------------------------------|:-------------------------------------------------------------------------------|-----:|-------:|-------:|
| [Components](https://docs.croct.com/explanation/component)                  | Ensure consistency with reusable components that reflect your design system.   |    3 |     30 |     60 |
| [Slots](https://docs.croct.com/explanation/slot)                            | Control your content independently for granular personalization.               |    3 |     20 |     40 |
| [Instant preview](https://docs.croct.com/explanation/content/preview)       | Refine and perfect your content before going live.                             |  Yes |    Yes |    Yes |
| [Auto versioning](https://docs.croct.com/explanation/slot#versioning)       | Implement redesigns and feature additions without the risk of breaking things. |  Yes |    Yes |    Yes |
| Client-side rendering                                                       | Seamlessly integrate personalization in your existing applications.            |  Yes |    Yes |    Yes |
| Server-side rendering                                                       | Eliminate loading screens and flickering for a smoother user experience.       |  Yes |    Yes |    Yes |
| [Bot filtering](https://docs.croct.com/explanation/workspace/bot-exclusion) | Exclude known-bot traffic from experiences and experiments.                    |   No |    Yes |    Yes |
| Dynamic placeholders                                                        | Make your content more engaging and relevant to your audience.                 |   No |     No |    Yes |
| [Localization](https://docs.croct.com/explanation/slot#localization)        | Speak the language of your audience through locale-specific content.           |   No | Add-on | Add-on |
| [Scheduling](https://docs.croct.com/explanation/experience/scheduling)      | Plan ahead and automate your content delivery with our scheduling feature.     |   No | Add-on | Add-on |

### Personalization

| Feature                                                                                                    | Description                                                                             | Free | Growth | Scale |
|:-----------------------------------------------------------------------------------------------------------|:----------------------------------------------------------------------------------------|-----:|-------:|------:|
| [Experiences](https://docs.croct.com/explanation/experience/introduction)                                  | Engage every visitor with unique, tailored experiences across the whole website.        |    1 |     15 |    30 |
| [Audiences per experience](https://docs.croct.com/explanation/experience/introduction#define-the-audience) | Compare and analyze metrics for different audiences within the same experience.         |    1 |      3 |     5 |
| [Audiences](https://docs.croct.com/explanation/audience/introduction)                                      | Segment your users into specific audiences for tailored experiences.                    |    2 |     15 |    30 |
| [Real-time evaluation](https://docs.croct.com/reference/api/service/evaluation/quick-start)                | Evaluate queries in real time for programmatic personalization and custom integrations. |  Yes |    Yes |   Yes |

### Experimentation

| Feature                                                                                                    | Description                                                                               | Free | Growth | Scale |
|:-----------------------------------------------------------------------------------------------------------|:------------------------------------------------------------------------------------------|-----:|-------:|------:|
| [AB testing](https://docs.croct.com/explanation/experiment)                                                | Test different variations of your content or features to get the best performance.        |  Yes |    Yes |   Yes |
| [Bayesian experiments](https://docs.croct.com/reference/analytics/experiment/widgets/performance-per-goal) | Drive effective decision-making with clear and reliable experiment results.               |  Yes |    Yes |   Yes |
| [Cross-device experiments](https://docs.croct.com/explanation/experiment#cross-device-consistency)         | Ensure variant stickiness across devices for consistent experiences and reliable results. |   No |    Yes |   Yes |

### Segmentation

| Feature                                                                                        | Description                                                                  | Free | Growth | Scale |
|:-----------------------------------------------------------------------------------------------|:-----------------------------------------------------------------------------|-----:|-------:|------:|
| [User profile targeting](https://docs.croct.com/explanation/audience/examples/user-attributes) | Personalize experiences based on what you know about your audience.          |  Yes |    Yes |   Yes |
| [Shopping targeting](https://docs.croct.com/explanation/audience/examples/shopping-cart)       | Boost sales with personalized shopping experiences based on cart activities. |  Yes |    Yes |   Yes |
| [Campaign targeting](https://docs.croct.com/explanation/audience/examples/marketing-campaign)  | Maximize marketing investments by optimizing experiences for your campaigns. |  Yes |    Yes |   Yes |
| [Session targeting](https://docs.croct.com/explanation/audience/examples/session-activity)     | Leverage real-time session insights and activity to improve experiences.     |  Yes |    Yes |   Yes |
| [Technology targeting](https://docs.croct.com/explanation/audience/examples/technology)        | Tailor content based on your visitors' technology profile.                   |  Yes |    Yes |   Yes |
| [Geolocation targeting](https://docs.croct.com/explanation/audience/examples/geolocation)      | Deliver regionally relevant content and offers based on visitor's location.  |  Yes |    Yes |   Yes |
| [Event-based targeting](https://docs.croct.com/reference/cql/expressions/events/overview)      | Use historical events and interactions to drive today's personalization.     |   No |     No |   Yes |
| [Audience estimation](https://docs.croct.com/explanation/audience/estimation)                  | Estimate your potential audience size based on a given criterion.            |   No |    Yes |   Yes |

### Customer data

| Feature                                                                                     | Description                                                                               |  Free |  Growth |   Scale |
|:--------------------------------------------------------------------------------------------|:------------------------------------------------------------------------------------------|------:|--------:|--------:|
| [Profile explorer](https://docs.croct.com/explanation/user-profiles/introduction)           | Explore individual profiles and the events timeline to understand user behavior.          | 1 day | 30 days | 60 days |
| [Data retention](https://docs.croct.com/explanation/organization/data-retention)            | Choose the data retention period that aligns with your business and compliance needs.     |    No |  Add-on |  Add-on |
| User profile schema                                                                         | Guarantee data consistency and integrity across user profiles with automatic validations. |    No |  Add-on |  Add-on |
| User profile sync                                                                           | Keep user profiles in sync for seamless cross-channel experiences.                        |    No |  Add-on |  Add-on |
| [Identity resolution](https://docs.croct.com/explanation/user-profiles/identity-resolution) | Connect separate profiles and keep their data in sync.                                    |    No |  Add-on |  Add-on |

### Analytics

| Feature                                                                                  | Description                                                                               | Free | Growth | Scale |
|:-----------------------------------------------------------------------------------------|:------------------------------------------------------------------------------------------|-----:|-------:|------:|
| [Workspace dashboard](https://docs.croct.com/reference/analytics/workspace/overview)     | Capture the big picture with a holistic view of metrics across all applications.          |  Yes |    Yes |   Yes |
| [Application dashboard](https://docs.croct.com/reference/analytics/application/overview) | Get real-time insights into your application's performance and user engagement.           |  Yes |    Yes |   Yes |
| [Experience dashboard](https://docs.croct.com/reference/analytics/experience/overview)   | Keep track of your experience performance and uncover valuable insights for optimization. |  Yes |    Yes |   Yes |

### Data protection

| Feature                                                                                         | Description                                                                            | Free | Growth | Scale |
|:------------------------------------------------------------------------------------------------|:---------------------------------------------------------------------------------------|-----:|-------:|------:|
| [Token authentication](https://docs.croct.com/explanation/application/signed-tokens)            | Add an extra layer of security to strengthen privacy in every experience.              |  Yes |    Yes |   Yes |
| [Cross-origin security control](https://docs.croct.com/explanation/application/trusted-origins) | Shield your data and content from unwanted access with cross-origin security controls. |  Yes |    Yes |   Yes |
| Application environments                                                                        | Establish security boundaries between development and production environments.         |  Yes |    Yes |   Yes |

### APIs

| Feature                                                                                       | Description                                                                          | Free | Growth |  Scale |
|:----------------------------------------------------------------------------------------------|:-------------------------------------------------------------------------------------|-----:|-------:|-------:|
| [Content API](https://docs.croct.com/reference/api/service/content/quick-start)               | Fetch both static and personalized content programmatically.                         |  Yes |    Yes |    Yes |
| [Evaluation API](https://docs.croct.com/reference/api/service/evaluation/quick-start)         | Evaluate queries in real time for programmatic personalization.                      |  Yes |    Yes |    Yes |
| [Event tracking API](https://docs.croct.com/reference/api/service/event-tracking/quick-start) | Track user events, interactions, and behaviors to build comprehensive user profiles. |  Yes |    Yes |    Yes |
| [Data export API](https://docs.croct.com/reference/api/service/data-export/quick-start)       | Easily export your data for further analysis or custom integrations.                 |   No | Add-on | Add-on |

### Integrations

| Feature                                                                                         | Description                                                                        | Free | Growth | Scale |
|:------------------------------------------------------------------------------------------------|:-----------------------------------------------------------------------------------|-----:|-------:|------:|
| [B2B firmographic data enrichment](https://docs.croct.com/immersion/integrations/firmographics) | Enrich profiles with company data from 6sense, Demandbase, ZoomInfo, and Clearbit. |  Yes |    Yes |   Yes |
| [Headless commerce](https://docs.croct.com/immersion/integrations/ecommerce)                    | Connect your storefront with Shopify, Magento, Salesforce Commerce, and VTEX.      |  Yes |    Yes |   Yes |
| [Third-party analytics tools](https://docs.croct.com/immersion/integrations/analytics)          | Connect your data with Google Analytics, Amplitude, and Mixpanel.                  |  Yes |    Yes |   Yes |
| [User behavior tools](https://docs.croct.com/immersion/integrations/analytics)                  | Integrate session insights from Clarity, Hotjar, and Crazy Egg.                    |  Yes |    Yes |   Yes |
| [Vercel](https://vercel.com/marketplace/croct)                                                  | Deploy and personalize your experiences seamlessly with Vercel.                    |  Yes |    Yes |   Yes |
| [Storyblok CMS](https://docs.croct.com/immersion/integrations/cms/storyblok/integration)        | Personalize content directly within the Storyblok CMS.                             |   No |     No |   Yes |

### Support

| Feature                                 | Description                                                                                                  | Free |     Growth |      Scale |
|:----------------------------------------|:-------------------------------------------------------------------------------------------------------------|-----:|-----------:|-----------:|
| [Documentation](https://docs.croct.com) | Learn everything you need to know to get started in no time.                                                 |  Yes |        Yes |        Yes |
| Community and email support             | Reach out via email and join our community for shared knowledge, insights, and support whenever you need it. |  Yes |        Yes |        Yes |
| Assisted onboarding                     | Fast-track your onboarding with dedicated specialist support.                                                |   No | 2 meetings | 4 meetings |
| Chat support                            | Connect with our team of specialists via chat for realtime assistance during business hours.                 |   No |        Yes |        Yes |
| Account expert                          | Leverage industry insights and product expertise to maximize your success.                                   |   No |         No |        Yes |

## Add-ons

- [Localization](https://docs.croct.com/explanation/slot#localization): Unlock locale-specific
  content management for default content, personalized experiences, and A/B tests.
- [Scheduling](https://docs.croct.com/explanation/experience/scheduling): Allow to plan ahead
  and automate content delivery.
- [Data retention](https://docs.croct.com/explanation/organization/data-retention): Let customers
  choose the data retention period that aligns with their business and compliance needs.
- User profile schema: Guarantee data consistency and integrity across user profiles with automatic
  validations.
- User profile sync: Keep user profiles in sync for seamless cross-channel experiences.
- [Identity resolution](https://docs.croct.com/explanation/user-profiles/identity-resolution):
  Allow connecting separate profiles and keep their data in sync.
- [Data export API](https://docs.croct.com/reference/api/service/data-export/quick-start): Let
  customers easily export event, session, and user profile data without sampling for further
  analysis or custom integrations.

## Enterprise

For teams with larger volumes, Croct offers custom Enterprise plans with volume-based pricing,
premium support, SLA guarantees, and flexible data retention.

## Getting started

Setup is one command, `npx croct@latest init`, which installs the SDK, wires the provider
and generates TypeScript types for every slot. Official SDKs cover Next.js, React, Vue,
Nuxt, JavaScript, PHP, Laravel, Symfony, Drupal, and Shopify Hydrogen. Most teams are live
the same day, and the forever-free plan needs no credit card or commitment.

## Frequently asked questions

### Is there a free plan?

The forever-free plan covers 10,000 monthly active users with 3 content slots and 1
experience or experiment, and needs no credit card. Growth starts at $100 per month billed
annually for 20,000 monthly active users. Scale is custom.

The plan comparison above lists the features included in the free plan and the options for
higher user volumes.

### What is monthly active users (MAU)?

The number of unique users who interact with a website in a month, regardless of whether
a personalized experience or active experiment impacts them. Each plan has an MAU
quota, with the flexibility to purchase additional volume as needed.

### Do web crawlers and bots count toward my MAU limit?

By default, known bots and web crawlers do not count toward the MAU limit on paid plans,
because the [bot filtering feature](https://docs.croct.com/explanation/workspace/bot-exclusion)
excludes that traffic from personalized experiences and experiments. Disable bot filtering
and bots are treated as regular users, counting toward the MAU quota.

### What happens the website hits the MAU limit?

Customers can upgrade the plan to accommodate more users, enable the Pay As You Grow (PAYG) feature
on the current plan to cover the extra users, or do nothing. If they do nothing, the service
becomes unavailable to their application, meaning it stops tracking events and delivering
personalization, default content, and A/B testing variants, until they adjust the plan or it
renews for the following month. The admin panel stays accessible the whole time.

### What is a slot, and how does it work as a content placeholder?

A [slot](https://docs.croct.com/explanation/slot) is a context-specific placeholder in an
application that defines where content goes and what type of content can be displayed. While
[components](https://docs.croct.com/explanation/component) are the reusable building blocks
(like a hero section), slots are the specific placeholders (like a home hero) where those
components are rendered.

### Are there limits on the number of running experiences or experiments?

Quotas vary by plan. The plan comparison above lists the quotas for each plan.

### What if customers need more features or want to increase their quotas?

They can upgrade to a higher tier that provides the features and user volume you need.
Alternatively, if they have specific needs beyond the standard plans, they can
[contact sales](/contact/sales) to discuss add-ons or explore custom plans that may better fit
their situation.

### What are the benefits of choosing an annual plan?

Annual plans often come with special pricing and financial benefits compared to monthly
subscriptions.

### What payment methods are available?

Currently, only credit card payments are accepted for subscriptions. If customers have specific
payment needs or require a different method, they can [contact sales](/contact/sales) to explore
alternative options.

### Can customers switch their plan at any time?

They can upgrade or downgrade at any time on all standard plans. Custom plans may have different
terms and conditions. Note that switching from an annual plan to a monthly plan may have
limitations, as annual plans often include special offers tied to the commitment.

### Can customers cancel their subscription at any time?

They can cancel at any time unless they have a special agreement or commitment, such as a custom
plan or negotiated contract, which may have specific cancellation terms.

### Is there a partner program if agencies want to manage Croct for multiple clients?

Yes, there is a [partner program](https://mkt.croct.com/page/agencies) designed for agencies
that manage multiple clients. It is structured to help them shift from one-off projects to
recurring revenue by offering conversion rate optimization services.