# Personalization playbooks

Knowing that personalization works is easy. Knowing how to start and what to personalize
first is not. The playbooks listed below are concrete recipes that walk through all the
steps: defining the audience, thinking about the content, and measuring the performance.

## How it works

Each playbook takes a signal you already have and turns it into an experience. It names the
audience to build, the components to make dynamic, the content to write for each variant,
and the goal to measure against, so the work is configuration rather than invention.

## Features

- [Search term](https://docs.croct.com/immersion/playbooks/search-terms): Match the page
  to what the visitor searched for.
- [Organic intent](https://docs.croct.com/immersion/playbooks/organic-intent): Adapt content
  to what organic traffic came looking for.
- [Interests](https://docs.croct.com/immersion/playbooks/interests): Use browsing behavior
  to lead with what someone already cares about.
- [Location](https://docs.croct.com/immersion/playbooks/location): Tailor offers, currency,
  and wording to the visitor's region.
- [Marketing campaign](https://docs.croct.com/immersion/playbooks/marketing-campaigns): Carry
  the ad's message into the site, so the journey stays consistent.
- [Leads](https://docs.croct.com/immersion/playbooks/leads): Turn interest into a qualified lead
  with the right magnet at the right moment.
- [Free shipping](https://docs.croct.com/immersion/playbooks/free-shipping): Show shipping offers
  based on location and cart value.
- [Account-based marketing](https://docs.croct.com/immersion/playbooks/abm-campaigns): Keep
  B2B messaging consistent between ads and website.
- [Customers](https://docs.croct.com/immersion/playbooks/customers): Increase satisfaction
  and expansion for people who already bought.
- [Blog readers](https://docs.croct.com/immersion/playbooks/blog-readers): Adapt what someone sees
  based on the posts they have read.

## Building with it

Every playbook runs on the same primitives: an audience, a slot, and content. Developers are
involved only for the slots integration.

Setup is one command, `npx croct@latest init`, which installs the SDK, wires the provider
and generates TypeScript types for every slot. Official SDKs cover Next.js, React, Vue,
Nuxt, JavaScript, PHP, Laravel, Symfony, Drupal, and Shopify Hydrogen. Most teams are live
the same day, and the forever-free plan needs no credit card or commitment.

## Frequently asked questions

### Where should customers start?

Whichever signal they already have the most of. Campaign data and location are usually the
fastest to act on.

### Do playbooks require development work?

Only the slots integration. Audiences and content come from the Croct interface.

### What does it cost?

The forever-free plan covers 10,000 monthly active users with 3 content slots and 1
experience or experiment, and needs no credit card. Growth starts at $100 per month billed
annually for 20,000 monthly active users. Scale is custom.