# Croct + VTEX

VTEX runs your store. Croct turns every shopping signal into audiences, A/B tests and
personalized storefront content. A single script does it, with your store code intact.

## What it does

- Tracks product views, cart activity, checkouts, orders and searches at Croct out of the box.
- Fires a goal completed event for the ones that indicate a conversion, so experiments and
  experiences can be measured against real revenue.
- Enriches the user profile with customer data, so audiences reflect who is actually
  browsing and buying.
- Leaves your store code untouched.
- Normalizes the monetary values VTEX reports, converting cart totals from cents to major
  units and tracking discounts as positive amounts.

## How it works

The integration listens to the events your store broadcasts and forwards them to Croct with the
customer data they carry. Those events build real-time profiles, which build audiences, which
drive experiments and personalized content, all measured with built-in analytics.

## Setup

Add the Croct script to your storefront, or drop it into Google Tag Manager to fire on all
pages.

Setup is one command, `npx croct@latest init`, which installs the SDK, wires the provider
and generates TypeScript types for every slot. Official SDKs cover Next.js, React, Vue,
Nuxt, JavaScript, PHP, Laravel, Symfony, Drupal, and Shopify Hydrogen. Most teams are live
the same day, and the forever-free plan needs no credit card or commitment.

## Frequently asked questions

### Which VTEX storefronts are supported?

Stores built with Store Framework (VTEX IO), which broadcast events through the same mechanism
Pixel apps use. FastStore storefronts report GA4-style analytics events instead, so if yours
pushes those to the data layer, use the [Google Tag Manager
integration](/integrations/google-tag-manager).

### Are order values and revenue tracked accurately?

Yes. Croct normalizes the values VTEX reports and tracks discounts as positive amounts. VTEX
reports a purchase through two separate events, and the order is tracked once, so revenue is
never counted twice.

### Does it enrich customer profiles?

Yes, with VTEX customer data such as name, email, phone and address.

### What does it cost?

The forever-free plan covers 10,000 monthly active users with 3 content slots and 1
experience or experiment, and needs no credit card. Growth starts at $100 per month billed
annually for 20,000 monthly active users. Scale is custom.