# Croct + Mixpanel

Mixpanel measures how people behave. Croct adds what each of them actually saw. Connect the two
and every report can be split by audience, experience, experiment and variant, with no extra
tracking code to write.

## What it does

- Sends the audiences a visitor fits, the experiences that impacted them, the experiments
  they joined and the variant they were assigned.
- Lets you break funnels, retention and cohorts down by audience, experience, experiment
  and variant.
- Shows what each personalized experience and each A/B variant does to the way people move
  through your site.
- Adds context alongside what you already collect, without changing any of it.

## How it works

For every session touched by a personalized experience or an A/B test, Croct streams the context
of that session into Mixpanel: the audiences the visitor fits, the experiences that impacted
them, the experiments they took part in and the variants they were assigned. The data lands next
to the events you already track, so nothing about your current setup changes.

## Setup

Link your Mixpanel project to Croct once, in the Croct interface. There are no source code
changes, and data starts flowing as experiences and experiments impact visitors.

Setup is one command, `npx croct@latest init`, which installs the SDK, wires the provider
and generates TypeScript types for every slot. Official SDKs cover Next.js, React, Vue,
Nuxt, JavaScript, PHP, Laravel, Symfony, Drupal, and Shopify Hydrogen. Most teams are live
the same day, and the forever-free plan needs no credit card or commitment.

## Frequently asked questions

### What data does Croct send to Mixpanel?

For every session impacted by a personalized experience or an A/B test: the audiences the
visitor fits, the experiences that impacted them, the experiments they participated in and the
variants they were assigned.

### Why connect the two?

Because behavior without context is hard to read. With Croct's data in Mixpanel, you can see how
each audience, experience and variant shapes the way people move, inside the report your team
already uses.

### Does it affect my existing Mixpanel setup?

No. The integration only adds context alongside the data you already track, so your existing
reports keep working exactly as before.

### How much development work does it take?

Next to none. Once the Croct tag is on your website, the data flows automatically, with no extra
tracking code to write or maintain.

### What does it cost?

The forever-free plan covers 10,000 monthly active users with 3 content slots and 1
experience or experiment, and needs no credit card. Growth starts at $100 per month billed
annually for 20,000 monthly active users. Scale is custom.