# Croct + Google Tag Manager

If you already push events to the data layer, you are sitting on a stream of behavioral data.
One tag sends it to Croct, where it becomes audiences, experiments and personalized content. No
source code changes.

## What it does

- Maps every one of Google's recommended data-layer events to a Croct event automatically.
- Tracks conversion-indicating events as conversions, ready for A/B testing and
  personalization.
- Covers e-commerce, lead generation, user acquisition and engagement signals such as site
  search and wishlist activity out of the box.
- Needs no per-event configuration.

## How it works

The tag listens to the recommended events on your data layer and maps them to Croct events as
they are pushed. Those events feed real-time profiles, which feed audiences, which feed
experiments and personalized content, all measured with built-in analytics.

## Setup

Drop the Croct tag into Google Tag Manager once. Events start flowing immediately, with no
changes to your source code.

Setup is one command, `npx croct@latest init`, which installs the SDK, wires the provider
and generates TypeScript types for every slot. Official SDKs cover Next.js, React, Vue,
Nuxt, JavaScript, PHP, Laravel, Symfony, Drupal, and Shopify Hydrogen. Most teams are live
the same day, and the forever-free plan needs no credit card or commitment.

## Frequently asked questions

### Which events are tracked automatically?

All of Google's recommended events pushed to the data layer, covering e-commerce, lead
generation, user acquisition and engagement, with no need to define each one by hand.

### Does it track conversions?

Yes. Conversion-indicating events are tracked as conversions, so they can be used as goals in
A/B tests and personalized experiences.

### What can I build with it?

Audiences from real behavior, A/B tests and personalized experiences, all measured with built-in
analytics.

### How much development work does it take?

One tag in Google Tag Manager. Nothing in your source code.

### What does it cost?

The forever-free plan covers 10,000 monthly active users with 3 content slots and 1
experience or experiment, and needs no credit card. Growth starts at $100 per month billed
annually for 20,000 monthly active users. Scale is custom.