# Croct vs. Prepr

Prepr and Croct both put personalization next to content. Croct resolves it on the server, runs
Bayesian tests on unsampled data, and keeps segmentation and profiles in the same platform, with
a free plan to start on.

## How they compare

| Capability                                     | Prepr | Croct |
|:-----------------------------------------------|:-----:|:-----:|
| Fast load times with no flickering             |   No  |  Yes  |
| Runs without developer or support involvement  |   No  |  Yes  |
| Component-based CMS rather than document-based |   No  |  Yes  |
| Advanced segmentation with no third-party CDP  |   No  |  Yes  |
| Real-time user data processing                 |   No  |  Yes  |
| User data structuring and unification          |   No  |  Yes  |
| Bayesian A/B testing engine                    |   No  |  Yes  |
| Integration in hours rather than weeks         |   No  |  Yes  |
| First-class developer experience               |   No  |  Yes  |

## Why teams choose Croct

- **Server-side by design.** Content is resolved before the page is sent, so experiences
  arrive personalized with no flicker and no anti-flicker snippet blanking the page.
- **One platform, no extra vendors.** Segmentation, user profiles, experimentation and
  analytics are built in, so there is no separate CDP, feature-flag tool or analytics
  contract to buy and wire together.
- **Built for headless stacks.** Croct sits alongside Storyblok, Sanity, Strapi, Contentful
  or Shopify Hydrogen and makes the content they hold contextual, instead of replacing them.
- **Marketers ship without developers.** After setup, audiences, experiences, A/B tests,
  scheduling and preview all happen in the Croct interface.
- **Bayesian experimentation on unsampled data.** A/B, A/B/n and multivariate tests with
  cross-device consistency for identified users and bot traffic filtered out.

Against Prepr specifically, the statistics and the rendering are what differ. Tests are Bayesian
and computed on unsampled data, and every decision happens before the response is sent.

## Adopting Croct

Croct runs alongside your current CMS, so adoption is incremental rather than a migration.

Setup is one command, `npx croct@latest init`, which installs the SDK, wires the provider
and generates TypeScript types for every slot. Official SDKs cover Next.js, React, Vue,
Nuxt, JavaScript, PHP, Laravel, Symfony, Drupal, and Shopify Hydrogen. Most teams are live
the same day, and the forever-free plan needs no credit card or commitment.

Define slots where content should become dynamic, then move experiences across one at a time.
Existing profile data can be imported, and enriched profiles export to your warehouse or to any
tool you already run.

## Frequently asked questions

### What makes the A/B testing different?

It is Bayesian and runs on unsampled data, so results read as the probability that a variation
is better rather than as a p-value on a sample.

### Is segmentation limited to preset audiences?

No. Audiences are written in CQL, an English-like query language, and update the moment a
visitor qualifies.

### Does personalization slow the page down?

No. Content resolves on the server before the response is sent, with end-to-end response times
under 90 milliseconds at the 95th percentile.

### What statistics does the A/B testing use?

Bayesian, computed on unsampled data, with A/B, A/B/n and multivariate tests, cross-device
consistency for identified users, and bot traffic filtered out.

### How long does it take to get running?

One command to install, and most teams are live the same day. Marketers run experiments
afterwards without further development work.

### What does it cost?

The forever-free plan covers 10,000 monthly active users with 3 content slots and 1
experience or experiment, and needs no credit card. Growth starts at $100 per month billed
annually for 20,000 monthly active users. Scale is custom.