# Croct vs. Dynamic Yield

Dynamic Yield personalizes e-commerce experiences and is priced and shaped for that. Croct
personalizes any site, carries its own component-based CMS, and starts free. Both do server-side
decisions. What differs is scope, setup time and what you pay to begin.

## How they compare

| Capability                                    | Dynamic Yield | Croct |
|:----------------------------------------------|:-------------:|:-----:|
| Forever-free plan                             |       No      |  Yes  |
| Fits any business, not only e-commerce        |       No      |  Yes  |
| Native content management system              |       No      |  Yes  |
| Headless CMS with server-side rendering       |       No      |  Yes  |
| Server-side personalization and A/B testing   |       No      |  Yes  |
| Runs without developer or support involvement |       No      |  Yes  |
| Real-time user data processing                |       No      |  Yes  |
| Integration in hours rather than weeks        |       No      |  Yes  |
| First-class developer experience              |       No      |  Yes  |

## Why teams choose Croct

- **Server-side by design.** Content is resolved before the page is sent, so experiences
  arrive personalized with no flicker and no anti-flicker snippet blanking the page.
- **One platform, no extra vendors.** Segmentation, user profiles, experimentation and
  analytics are built in, so there is no separate CDP, feature-flag tool or analytics
  contract to buy and wire together.
- **Built for headless stacks.** Croct sits alongside Storyblok, Sanity, Strapi, Contentful
  or Shopify Hydrogen and makes the content they hold contextual, instead of replacing them.
- **Marketers ship without developers.** After setup, audiences, experiences, A/B tests,
  scheduling and preview all happen in the Croct interface.
- **Bayesian experimentation on unsampled data.** A/B, A/B/n and multivariate tests with
  cross-device consistency for identified users and bot traffic filtered out.

Against Dynamic Yield specifically, the starting cost and the setup are what differ. Croct
installs in one command and starts free, so the first experiment happens in days rather than
after an implementation project.

## Adopting Croct

Croct runs alongside your commerce platform and your current CMS, so adoption is incremental
rather than a replatform.

Setup is one command, `npx croct@latest init`, which installs the SDK, wires the provider
and generates TypeScript types for every slot. Official SDKs cover Next.js, React, Vue,
Nuxt, JavaScript, PHP, Laravel, Symfony, Drupal, and Shopify Hydrogen. Most teams are live
the same day, and the forever-free plan needs no credit card or commitment.

Define slots where content should become dynamic, then move experiences across one at a time.
Existing profile data can be imported, and enriched profiles export to your warehouse or to any
tool you already run.

## Frequently asked questions

### Does Croct work for e-commerce?

Yes. The commerce [integrations](/integrations) track store events automatically, so audiences
reflect real shopping behavior. Croct is not limited to commerce, which is the difference here.

### Do I need a separate CMS?

No. Croct carries a component-based CMS of its own, and it also works alongside the headless CMS
you already run.

### Does personalization slow the page down?

No. Content resolves on the server before the response is sent, with end-to-end response times
under 90 milliseconds at the 95th percentile.

### What statistics does the A/B testing use?

Bayesian, computed on unsampled data, with A/B, A/B/n and multivariate tests, cross-device
consistency for identified users, and bot traffic filtered out.

### How long does it take to get running?

One command to install, and most teams are live the same day. Marketers run experiments
afterwards without further development work.

### What does it cost?

The forever-free plan covers 10,000 monthly active users with 3 content slots and 1
experience or experiment, and needs no credit card. Growth starts at $100 per month billed
annually for 20,000 monthly active users. Scale is custom.