8 posts about

Product Optimization

A notebook connecting to Netflix surrounded by an arrow indicating the increase in CRO and a push notification, one of the company's CRO triggers.

From a movie rental office to a leading entertainment platform, Netflix has used CRO tactics to improve retention rate and user experience. In this post, we analyzed these growth strategies.

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The CRO market has changed. Technological advances have made the user journey more complex. You may be missing some critical points without even realizing it!

Spotify player between icons of 4 listeners together and a graph next to the share button representing the CRO increase.

Since its creation, the Spotify team has been drawing growth strategies that brought them millions of users. Read on to check our analysis on 8 CRO triggers used by this giant of audio streamings.

Purple image with a woman and some charts

With more and more companies investing in Product Growth, running AB tests became a promising strategy for leveraging digital products.

Grey image with engines, charts, and a representation of AB testing.

In this last post of the series, we'll take a closer look at how Croct's AB testing engine works, covering the most relevant factors in declaring a winner variant.

Purple image with a representation of a Bayesian analysis..

From the hypothesis to the conclusion, this detailed technical overview of the Bayesian approach to A/B testing explains the terminology, math, and concepts behind the method.

Grey image with both representations of Bayesian and frequentist approaches.

When it comes to AB testing, Bayesian and frequentist methods have inherent advantages and disadvantages. Let's look at how they work and which approach is right for you.

Purple image with a book and a representation of AB testing.

Conversion rate optimization is all about AB testing. Whether you're a beginner or a seasoned pro, this comprehensive guide will be a valuable resource for you.

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