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A notebook connecting to Netflix surrounded by an arrow indicating the increase in CRO and a push notification, one of the company's CRO triggers.

From a movie rental office to a leading entertainment platform, Netflix has used CRO tactics to improve retention rate and user experience. In this post, we analyzed these growth strategies.

Spotify player between icons of 4 listeners together and a graph next to the share button representing the CRO increase.

Since its creation, the Spotify team has been drawing growth strategies that brought them millions of users. Read on to check our analysis on 8 CRO triggers used by this giant of audio streamings.

First a graph representing the midnight policy with a moon representing the end of the cycle and, below, a graph representing the timeout policy with an arrow connecting the session interval representing the grace time.

Clustering user events to define when a session begins and ends can be challenging. In this post, you'll discover different session expiration policies to help you make decisions more assertively and easily. Read on to understand which expiration policy best meets your business' needs.

Three people separated in cells of a spreadsheet representing cohorts.

Although cohorts are widely used for research studies on health and society, you don't need to be a scientist to have it a great help in reducing churn. Here you'll find comparisons with other audience analysis methods, the main metrics you should track, and a few meaningful examples.

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