12 posts about

A/B testing

opportunity-cost-of-lack-of-personalization

Not personalizing the communication with users harms their experience, and also creates an opportunity cost. Read this blog post and find out how to measure it.

croct-hubspot-cms-hub

We compared Hubspot CMS Hub with Croct to discuss the differences and similarities between both platforms so you can decide what CMS you should use. Read on to find out which one best suits you.

croct-google-optimize

We've made a comparison between Google Optimize and Croct with all the points you need to consider for finding out what platform best meets your needs. Read on to find out which one's best for you.

A page with green content is connected to two pages: one yellow and one blue, the yellow one is represented by an emoji of a cat and the blue one of a dog that signify the personalization by interest that will guide each user to one page or another.

Besides providing unique experiences to users, a personalized website gives you flexibility and agility to not depend entirely on developers. With PMS, personalization is easy and intuitive. Read in this post how to use it to implement and manage dynamic content on your website.

Croct logo surrounded by 4 figures each representing CMS, Personalization, AB Tests, and Analytics

Consumer expectations for online experiences have changed, so static content and traditional CMS platforms are no longer enough. Meet PMS, a solution to deliver advanced personalized experiences to your users.

A person's head with a target represents a brand's positioning. On one side of the head there is hypothesis A and, on the other side, hypothesis B, representing an AB test.

Product positioning refers to how your product differs from others. What problems does it solve? Why is it better than the competition? This post helps you understand how to work with positioning testing and how to validate your hypothesis.

Purple image with a woman and some charts

With more and more companies investing in Product Growth, running AB tests became a promising strategy for leveraging digital products.

Green image showing a spreadsheet and an AB test representation.

We've designed a free template in a spreadsheet format and a step-by-step guide to help you plan your AB tests. Feel free to download it and share it with your friends!

Grey image with engines, charts, and a representation of AB testing.

In this last post of the series, we'll take a closer look at how Croct's AB testing engine works, covering the most relevant factors in declaring a winner variant.

Purple image with a representation of a Bayesian analysis..

From the hypothesis to the conclusion, this detailed technical overview of the Bayesian approach to A/B testing explains the terminology, math, and concepts behind the method.

Let's grow together!

Learn practical tactics our customers use to grow by 20% or more.