4 posts about

Personalization

Croct logo surrounded by 4 figures each representing CMS, Personalization, AB Tests, and Analytics

Traditional CMS platforms have long made the job of marketers and IT professionals easier. However, consumer expectations for online experiences have changed in recent years, and static content is no longer enough to keep a website well optimized. Meet PMS, a solution to deliver advanced personalized experiences to your users.

the world with two different targets representing two countries, where each one has a different web page.

While marketers create geomarketing strategies and look to optimize web pages based on the user's location, developers feel overloaded with minor changes and content implementations. Understanding the drawbacks of IP geolocation APIs and knowing their alternatives can be game-changing.

Purple image with an open laptop and some anonymized data around it.

As the new privacy era emerges, companies are making significant changes to collecting, analyzing, and using data. Find out how to balance compliance and relevancy in your marketing strategy.

Green image showing a man in the center and some profile attributes.

Progressive profiling is a powerful concept that significantly improves user experience. Discover how it works and how you can use it to convert more visitors into engaged customers.

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