Personalization

Personalization is already known to bring great results for e-commerces, but it goes way beyond product recommendations. Read on to have great ideas to personalize your e-commerce and boost conversions.

Starting from scratch with personalization can be tricky when you don't know what to prioritize. Read this step-by-step guide with everything you need to know before creating your personalization plan.

Not personalizing the communication with users harms their experience, and also creates an opportunity cost. Read this blog post and find out how to measure it.

Exit pop-ups can irritate users sometimes. On the other hand, creating segmented rules for triggering them can help increase the time users spend on your page. Read on to find out how to do it.

Personalization is essential to marketing by providing unique user experiences, but when used wrong, it does more harm than good. Are you making any of these mistakes? Read and find out.

Landing pages are indispensable for generating conversions, but you may be managing them the wrong way. Read this article to find out how to make this process faster with dynamic content.

Besides providing unique experiences to users, a personalized website gives you flexibility and agility to not depend entirely on developers. With PMS, personalization is easy and intuitive. Read in this post how to use it to implement and manage dynamic content on your website.

Consumer expectations for online experiences have changed, so static content and traditional CMS platforms are no longer enough. Meet PMS, a solution to deliver advanced personalized experiences to your users.

While marketers create geomarketing strategies and look to optimize web pages based on the user's location, developers feel overloaded with minor changes and content implementations. Understanding the drawbacks of IP geolocation APIs and knowing their alternatives can be game-changing.

As the new privacy era emerges, companies are making significant changes to collecting, analyzing, and using data. Find out how to balance compliance and relevancy in your marketing strategy.