6 posts about

Experimentation

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No one can argue that introducing personalization to your marketing strategies can take your results to a new level. Now, it's time to learn how you can really change the game by combining it with AB testing.

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We've designed a free template in a spreadsheet format and a step-by-step guide to help you plan your AB tests. Feel free to download it and share it with your friends!

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In this last post of the series, we'll take a closer look at how Croct's AB testing engine works, covering the most relevant factors in declaring a winner variant.

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From the hypothesis to the conclusion, this detailed technical overview of the Bayesian approach to A/B testing explains the terminology, math, and concepts behind the method.

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When it comes to AB testing, Bayesian and frequentist methods have inherent advantages and disadvantages. Let's look at how they work and which approach is right for you.

Purple image with a book and a representation of AB testing.

Conversion rate optimization is all about AB testing. Whether you're a beginner or a seasoned pro, this comprehensive guide will be a valuable resource for you.

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