Dive into the world of one-to-one personalization

First a graph representing the midnight policy with a moon representing the end of the cycle and, below, a graph representing the timeout policy with an arrow connecting the session interval representing the grace time.

Clustering user events to define when a session begins and ends can be challenging. In this post, you'll discover different session expiration policies to help you make decisions more assertively and easily. Read on to understand which expiration policy best meets your business' needs.

A woman surrounded by three interlocking devices.

Identity resolution can help you recognize your customers and create a coherent user journey among different channels and devices. Although the most common way is to use identifiers like email addresses, phone numbers, and internal IDs, there's a much more advanced way to connect and progressively enrich users' profiles.

A person's head with a target represents a brand's positioning. On one side of the head there is hypothesis A and, on the other side, hypothesis B, representing an AB test.

Product positioning refers to how your product differs from others. What problems does it solve? Why is it better than the competition? This post helps you understand how to work with positioning testing and how to validate your hypothesis.

the world with two different targets representing two countries, where each one has a different web page.

While marketers create geomarketing strategies and look to optimize web pages based on the user's location, developers feel overloaded with minor changes and content implementations. Understanding the drawbacks of IP geolocation APIs and knowing their alternatives can be game-changing.

Three people separated in cells of a spreadsheet representing cohorts.

Although cohorts are widely used for research studies on health and society, you don't need to be a scientist to have it a great help in reducing churn. Here you'll find comparisons with other audience analysis methods, the main metrics you should track, and a few meaningful examples.

A chart with three almost completely filled bars highlighted with up arrows indicating high priority and a second chart with three poorly filled bars with down arrows indicating lack of priority

Growing your business is challenging: costs, time, and opportunities are on the line. Knowing prioritization methods in depth is essential for anyone ahead of growth strategies, so here is all you should know about the most used method, the ICE score.

A group of three people linked to two different types of charts and another group of three people linked to two different types of charts.

No one can argue that introducing personalization to your marketing strategies can take your results to a new level. Now, it's time to learn how you can really change the game by combining it with AB testing.

Purple image with a woman and some charts

With more and more companies investing in Product Growth, running AB tests became a promising strategy for leveraging digital products.

Purple image with an open laptop and some anonymized data around it.

As the new privacy era emerges, companies are making significant changes to collecting, analyzing, and using data. Find out how to balance compliance and relevancy in your marketing strategy.

Green image showing a spreadsheet and an AB test representation.

We've designed a free template in a spreadsheet format and a step-by-step guide to help you plan your AB tests. Feel free to download it and share it with your friends!

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