# Two experiences target the same slot, which one wins?

Asked by espen_d on 2025-09-25. Tags: experiences, audiences, workflow.

As a product manager I set up two experiences on our home hero slot: one for
visitors from the Nordics (geo audience) and one for returning users. A
returning visitor from Oslo matches both, and right now they see the geo
version, but for this user I would rather show the returning-user content.

Is it possible to control which experience wins when someone matches more
than one audience? I could not find an obvious ordering in the UI and I
would prefer not to make the audiences mutually exclusive with extra
conditions if there is a cleaner way.

## 1 answer

### Accepted answer from Ben Calloway (2025-09-25)

There is a cleaner way, and it is exactly what experience priority is for.

Each experience on a slot has a unique numeric priority rank, and when a
user matches multiple audiences, the higher priority experience wins. So
give your returning-user experience a higher priority than the geo one and
your Oslo returner sees the returning-user content, while a first-time
Nordic visitor still gets the geo version.

This works because audiences are CQL conditions evaluated in real time on
every interaction, so both of your audiences genuinely matching at once is
normal and expected, not a misconfiguration. Priority is the tiebreaker,
you do not need to carve the audiences into mutually exclusive conditions.

Reordering priorities happens in the dashboard and needs no code changes,
so you can adjust the pecking order whenever the campaign logic changes.