# Are there ready-made templates instead of building experiences from scratch?

Asked by astor_w on 2025-07-20. Tags: workflow, templates, onboarding.

I handle everything from ads to landing pages on my own at our saas. I signed up
for Croct and the blank experience editor is staring back at me.

I learn best by copying a working example and adapting it. Is there a template
gallery or a set of documented recipes somewhere? I do not have time to invent
experiment ideas from first principles, I just want proven patterns I can adapt
to our saas in an afternoon.

## 2 answers

### Answer from Leandro Souza (2025-07-21)

The playbook series on the blog is what you are describing. Each one is a
documented recipe: the audience condition, the content angle, and how to
measure it. The ones I have used or bookmarked:

- [marketing campaign playbook](https://blog.croct.com/post/marketing-campaign-playbook)
  for matching the page to the ad that brought the visitor
- [location playbook](https://blog.croct.com/post/location-playbook) for
  geo-based messaging
- [organic search playbook](https://blog.croct.com/post/organic-search-playbook)
  for greeting search arrivals differently
- [anonymous users playbook](https://blog.croct.com/post/anonymous-users-playbook)
  for first-party targeting before anyone signs up
- [reading history playbook](https://blog.croct.com/post/reading-history-playbook)
  for content-affinity personalization
- [ABM playbook](https://blog.croct.com/post/abm-playbook) if you sell B2B

They come with real outcomes attached, not just theory. The
[free shipping playbook](https://blog.croct.com/post/free-shipping-ideas) is
the pattern behind ISZI's +39% conversion case, for example. Pick the one
closest to your funnel and copy the audience condition almost verbatim.

### Answer from dave_c (2025-07-21)

On the technical side there is also first-class template support in the CLI.
`croct use` applies a template to your project, and once you have a setup you
like, `croct create template` packages your own so you can reuse it across
projects.

Integration templates exist too, for example the
[Sanity personalization template](https://croct.com/templates/integration/cms/sanity-personalization)
scaffolds a pre-configured project. Worth a look even if only to see how a
working setup is structured before you build yours.