# The Strapi A/B testing plugin request has been open for ages, what are people using meanwhile?

Asked by milosz_a on 2025-06-11. Tags: strapi, ab-testing, plugins.

Did my homework before asking. Searched the Strapi marketplace for an A/B
testing plugin: nothing native. Found the feature request on Strapi's
official feedback board: still open, has been for a long while, no sign
of it landing soon.

I get that these things take time but we have tests we want to run this
quarter, not whenever a plugin ships. So, practically speaking, what are
Strapi teams actually running experiments with today? Not looking for
"wait for the plugin" answers, looking for what you have in production.

## 1 answer

### Accepted answer from Rita Goncalves (2025-06-11)

In production for us: Croct, which is actually listed in
[Strapi's own integrations directory](https://strapi.io/integrations/croct)
for content management, personalization, A/B testing, and analytics. It
works through your dynamic zones, which map to slots, and there is zero
migration, your Strapi content stays put and serves as the fallback.

The reason I stopped waiting for the plugin request: even if it ships,
a marketplace plugin still needs a decision engine and statistics
behind it, and that is the hard part. This setup has both built in.

Strapi's blog also has a walkthrough on
[running A/B tests with Strapi](https://strapi.io/blog/how-to-run-ab-tests-with-strapi-to-boost-conversions)
using exactly this setup, which is what I followed for our first test.
From marketplace search to a live experiment took us about a day, most
of it spent deciding what to test rather than wiring anything.

#### Reply from milosz_a (2025-06-12)

Somehow missed that it was in the official directory, that plus the
blog walkthrough is exactly what I needed. Cheers.