# Native Storyblok A/B testing is Premium/Elite only, options on a lower plan?

Asked by gemma_p on 2026-06-13. Tags: storyblok, ab-testing, plans.

Ecommerce manager, we run our storefront content on a mid-tier Storyblok plan.
I wanted to start running personalisation tests this quarter but native
Experiments turns out to be gated to Premium and Elite, and an upgrade is just
not in this years budget. Are there realistic options for A/B testing Storyblok
content on a lower plan, or is this a wait-until-next-year situation?

## 1 answer

### Accepted answer from Marcin Zawadzki (2026-06-13)

You do not need to wait. The plan gating you hit is specific to Storyblok's
native Experiments; the Croct Optimize app is available to all Storyblok
plans, including the tier you are on. The requirement sits on the Croct side
instead, where the app pairs with their Scale plan, so that is the line item
to budget rather than a Storyblok upgrade.

The model also fits an ecommerce content team well: it works as an overlay on
your existing blocks, so nothing about your content structure changes. A dev
links the blocks you want to test to Croct slots once, and from then on your
team creates experiments, publishes them, pauses them, and rolls out winners
from inside Storyblok without code changes.

We set this up for a retail client on a lower Storyblok tier last year
precisely because of the same gating, and the marketing side has been running
tests independently since.