# Scheduling a Black Friday experience on Storyblok content ahead of time

Asked by Bruno Tavares on 2025-10-22. Tags: storyblok, scheduling, campaigns.

Every year the same story: someone stays up until midnight to flip the Black
Friday hero, and every year something goes sideways at 00:03. This year I want
zero humans awake for it.

Our hero is a Storyblok block already connected to a Croct slot. Two things I
want to set up in advance: the Black Friday hero should go live at midnight
automatically, and visitors arriving from our email campaign should get a
special variant with their early-access code messaging. What exactly can be
scheduled, and what does the campaign condition look like? asking now because
november me will not have time

## 1 answer

### Accepted answer from Croct Bot (2025-10-23)

Both parts of this can be prepared entirely in advance.

For the midnight flip, build the Black Friday experience now and schedule its
publication. [Scheduled publishing](https://docs.croct.com/explanation/experience/scheduling) is available on the Scale plan, which the
Storyblok integration already requires, and a scheduled experience shows the
Scheduled status in the dashboard until its window starts. No one needs to be
online when it activates.

For the email arrivals, create an [audience on the campaign context](https://docs.croct.com/explanation/audience/examples/marketing-campaign). The
condition depends on how you tag your links, but either of these works:

```cql
campaign's source is "email"
```

or, if you want to match the specific campaign regardless of source:

```cql
campaign's name matches "black-friday"
```

Attach the early-access variant to that audience within the experience, and
everyone else gets the general Black Friday hero.

One reassurance for the 00:03 scenario: your regular Storyblok hero remains
the fallback before, during, and after the campaign window. If anything is
misconfigured, visitors see the normal hero rather than a broken page, and
when the experience ends the site returns to the default automatically. You
can verify the whole setup beforehand with a preview link from the
experience editor.