# Personalizing newsletter prompts on a Sanity editorial site by reading behavior

Asked by Ciaran Duffy on 2025-07-23. Tags: sanity, personalization, media, audiences.

Editorial site on Sanity. The brief from upstairs: casual readers get a gentle
newsletter nudge, heavy readers get the full subscription pitch, and nobody
gets both. Modeling the prompt component is the easy part, the targeting is
the question. Can conditions like pages read this session and topic interests
actually be composed, and does evaluation happen fast enough to change what a
reader sees mid-session? Our last attempt at this involved a cookie and a
prayer

## 1 answer

### Answer from Maren Ostberg (2025-07-24)

Yes to both. Audience conditions are written in CQL and compose with and/or,
so your heavy-reader audience can be something like:

```cql
session's stats' pageviews > 3 and user is returning
```

and you can fold interests in too:

```cql
user has shown interest in ["politics", "business"]
```

Interests are one of the 100+ signals available, and audiences are evaluated
in real time on each interaction, so a reader who crosses the pageview
threshold mid-session gets the subscription pitch on their next page, no
cookie bookkeeping on your side.

For the "nobody gets both" requirement, set up two experiences on the same
slot, one per audience. When a visitor matches more than one, experience
priority (a unique numeric rank per slot) decides which wins, so give the
subscription pitch the higher priority and the nudge becomes the catch-all
below it.

Worth knowing this pattern has form in your industry: Brazil Journal, a
media outlet, saw +93% newsletter subscriptions with this kind of behavioral
targeting.

#### Reply from Ciaran Duffy (2025-07-25)

The priority rank answers the nobody-gets-both requirement neatly. Will
build it this week and report back.