# Once our devs mapped the components, can I create variants in Sanity myself?

Asked by prielle on 2026-07-21. Tags: sanity, marketers, workflow.

ok so I am on the marketing side, not a developer, and I want to check I
understand what I can do on my own.

Our dev team mapped the hero and the promo block on our Sanity site to what
they called slots, and then basically handed it over to me. I would love to
build and launch variants myself from here without going back to engineering
every time I want to change some copy. Is that actually how it works, or do I
still need a dev for each variant? Sorry if I am mangling the terms a little.

## 2 answers

### Accepted answer from martak (2026-07-23)

Yes, once the components are mapped to slots that part is done and you take
it from there, no dev needed for each variant.

The flow is three steps and it is all in the dashboard:

1. Define the audience, which is who you want to target.
2. Specify the content for each slot, which is the actual variant copy or
   layout.
3. Preview it, then publish.

From there you can publish and pause experiences yourself and roll out a
winner, none of that touches code. And if no variant applies to a visitor,
your existing Sanity content shows as the default, so you are not at risk
of breaking the base page while you experiment.

### Answer from Kofi Mensah (2026-07-24)

Adding one thing that martak did not mention: you can schedule a variant to
go live on a chosen date instead of publishing it the moment you finish. We
use that for launches, build the variant a few days ahead, set the date, and
it flips on by itself. Handy when you do not want to be clicking publish at
midnight.

#### Reply from prielle (2026-07-26)

circling back, I shipped my first variant this week end to end and our
marketing team ships variants now without opening a ticket. the
scheduling tip was exactly what I needed for the campaign date, thank
you both