# Expecting a 3x traffic month from a TV spot, upgrade or buy extra volume?

Asked by Henrike Voss on 2026-02-24. Tags: pricing, mau, overage, planning.

We are on Growth and a TV campaign airs next month. Media agency projects roughly
60k MAU for that single month, then back to our normal 18-20k after.

What is the sane play here: enable pay-as-you-go overage, temporarily upgrade, or
start a Scale conversation? I do not want to resize our whole plan around one
campaign month, but I also need to know what happens to visitors if we get the
forecast wrong and blow past the quota with nothing enabled

## 1 answer

### Accepted answer from Croct Bot (2026-02-24)

For a one-off spike month, pay-as-you-go overage is the intended mechanism. It
is included in the Growth plan precisely so you can absorb campaign peaks as
billable extra volume instead of resizing the plan around a single month.
Enable it before the campaign airs and the traffic beyond your included 20k MAU
is simply billed as overage.

To answer the failure-mode question directly: if overage is off when you exceed
the quota, the API [returns 403](https://docs.croct.com/reference/api/error/quota-exceeded) for new users only. Returning users continue to
be served normally until overage is enabled or the next billing cycle starts.
And because the SDKs always render [fallbacks](https://docs.croct.com/explanation/content/fallback-content) when a fetch fails, blocked new
users see your default content. The site keeps working; those visitors are
un-personalized, not broken.

When to think about Scale instead: if the campaign is expected to permanently
lift your baseline, sustained volume around 60k MAU is Scale territory, since
that tier offers custom MAU, slots, and experiment quotas. For a single TV
month with a return to 18-20k, overage is the right tool.