# Retargeting high-intent accounts on the site itself instead of with ads

Asked by trish on 2026-07-09. Tags: 6sense, abm, retargeting.

Hi again all! Following up on my pricing page rollout from last month, which is
live and performing.

Our paid retargeting budget got cut for Q1, so I want to move the
bottom-funnel touch onto the site itself. The play:

- account shows high intent in 6sense
- visitor from that account comes back for another visit
- they get a bottom-funnel banner (demo offer) instead of the generic one

Basically what our retargeting ads did, minus the ad spend. Can I combine the
6sense intent signals with a "returning visitor" condition in one audience? And
does the banner apply on that same visit or only after some sync cycle?

Appreciate you all as always!

## 2 answers

### Answer from Omar Haddad (2026-07-09)

Yes to both. The 6sense signals (intent score, buying stage) and behavioral
conditions live in the same CQL audience, so you can combine your intent
threshold with:

```cql
user is returning
```

in a single condition using and.

On timing: Croct audiences are evaluated in real time per interaction, not on
a sync schedule. There is no batch cycle like the one you are used to from ad
audiences, where a segment updates overnight and the ad shows up days later.
The banner applies on the visit where the condition holds, which for your
play means the return visit itself.

### Answer from katie_l (2026-07-10)

One caveat worth planning around since this is firmographic: resolving the
account behind a visit takes a moment, so firmographic experiences typically
activate on subsequent page views during the session rather than on the very
first one. For a returning-visitor play this is usually fine, people rarely
bounce off page one of a return visit when they are genuinely evaluating.
But if the banner slot only exists on your landing pages, consider placing
it on inner pages too so the second-page-view activation still catches them.