# Different hero for active subscribers vs churned ones on a subscription storefront

Asked by Darren Foley on 2026-07-15. Tags: shopify, hydrogen, subscriptions, identity.

Beverage DTC on Hydrogen with a subscription program. We want three states on
the home hero:

- Active subscribers: refill reminders and tier-upgrade content
- Churned subscribers: a win-back offer
- Everyone else: the acquisition hero

Subscription status lives in our subscription app's API, not in Shopify itself.
Where should that status live on the Croct side so audiences can use it, and do
we have to call identify manually for logged in customers?

## 1 answer

### Accepted answer from Croct Bot (2026-07-16)

There is no manual identify call to make: logged-in customers with Shopify
customer accounts are identified on every request by the Hydrogen SDK.

For the subscription status, use a [custom attribute](https://docs.croct.com/reference/user/custom-attributes). On login, once your
storefront has the status from your subscription app's API, set it:

```js
croct.user.edit()
    .set('custom.subscriptionStatus', 'active')
    .save();
```

Then your audiences query it without the `custom.` prefix:

```cql
user's subscriptionStatus is "active"
```

and `is "churned"` for the win-back audience. The acquisition hero stays as
the default slot content, so anyone matching neither audience gets it
automatically.

One more thing that matters for a subscription business: [identity resolution](https://docs.croct.com/explanation/user-profiles/identity-resolution)
keeps the journey linked when a subscriber logs in on a new device. The
profile, including the subscription status, follows them, so the refill hero
shows up on their phone even if they set the status from a desktop session.