# Personalizing a Hydrogen storefront for logged-in wholesale buyers

Asked by Priit Kask on 2026-07-16. Tags: shopify, hydrogen, b2b, personalization.

One Hydrogen storefront, two buyer types. The constraints we are working
within:

1. Consumers and wholesale accounts share the same routes. No fork.
2. Wholesale buyers should see volume-pricing messaging and reorder shortcuts.
3. Wholesale status is known at login, from a customer tag in Shopify.

How do I flag wholesale buyers on the Croct side so audiences can target
them, without maintaining a second storefront

## 2 answers

### Answer from Chloe Tan (2026-07-16)

No fork needed. The flag is just profile data.

Since your wholesale status comes from a customer tag, set it once on login
via the user patch API:

```js
croct.user.edit()
    .set('custom.wholesale', true)
    .save();
```

Alternatively, if you also have the company name, the profile has built-in
user attributes like `company` you can set the same way. Either works as an
audience condition; for the custom attribute it is queried without the prefix:

```cql
user's wholesale is true
```

Logged-in Shopify customers are identified automatically on every request by
the Hydrogen SDK, so once the attribute is set it sticks to the right profile
with no extra identify calls.

Content-wise, one slot serves both audiences. The consumer messaging is the
default slot content and the wholesale variant is just another experience
targeting the wholesale audience. Same route, same component, different
content per buyer type.

### Answer from lucasm (2026-07-17)

We do this for a packaging supplier. One addition: set the attribute in the
login flow server-side rather than in a client effect, so the very first page
after login already matches the wholesale audience. If you set it client-side
after hydration, the first post-login page can still evaluate as consumer.

The reorder shortcuts we modeled as a separate slot in the account area
rather than a variant of the home hero. Keeps the experiences from competing
over one slot.