# Can I feed ZoomInfo or Clearbit firmographic data into Croct through GTM?

Asked by rev_ops_ben on 2026-11-03. Tags: gtm, abm, firmographic.

Our B2B site already resolves company data at the visitor level. The stack is
roughly:

- ZoomInfo WebSights
- Clearbit
- GTM for everything

I want that firmographic signal available to Croct so I can build ABM
audiences. Is teh GTM tag the path for getting company data in, or do I need
something else entirely?

## 0 answers