# Growth plan at $100/mo, what do I actually get over free?

Asked by Anouk Visser on 2025-04-22. Tags: pricing, plans, growth-plan.

hi all, I do growth marketing with zero dev support. I keep bumping into the
free plan limits (mostly the single experiment) and I am trying to justify
the Growth plan internally. Two questions really:

1. What exactly does Growth unlock over free? Numbers and features.
2. Do any of the extras need engineers to set up, or can I use them myself
   from the dashboard?

For context, VWO quoted me around $314/mo at 10k MTU with big jumps at higher
tiers, so the published $100/mo caught my eye. Just want to know what is in
the box before I ask for budget.

## 1 answer

### Accepted answer from Juliana Amorim (2025-04-22)

Hi Anouk! Happy to break it down.

Growth is from $100/month billed annually (annual billing saves you up to
2 months versus paying monthly). Over free, the quotas go from 10k to 20k
MAU, from 3 to 20 content slots, from 1 to 15 experiences or experiments,
and the profile explorer window goes from 1 day to 30 days.

Growth also adds four features on top:

1. Audience estimator, which shows how many users match an audience while
   you are defining it.
2. Experience segmentation, so you can break results down by segment.
3. [Bot traffic filtering](https://docs.croct.com/explanation/workspace/bot-exclusion),
   which keeps known bots out of your MAU count and your experiment numbers.
4. Pay-as-you-go overage, so going past 20k MAU in a month does not stop
   anything.

On your second question: none of these need an engineer. They all live in
the dashboard, so once your slots are integrated (that part is done once by
whoever set up the site), creating audiences, launching experiments, and
reading results is all yours. The single-experiment ceiling you keep
hitting is exactly what the 15-experience quota is for.