# Clearbit is connected but company fields come through empty, what am I missing?

Asked by dev_sanjay on 2026-08-27. Tags: clearbit, troubleshooting, setup.

wired up the Clearbit connection expecting industry and company data to
start showing in audiences, but teh fields are blank for every anonymous
visitor. no errors anywhere, the connection itself looks fine.

feels like I skipped a prerequisite on the Clearbit side. what do I need in
place for the anonymous firmographic data to actually get captured?

## 2 answers

### Accepted answer from tomdev83 (2026-08-29)

Clearbit needs Reveal installed for the anonymous firmographic data to be
captured. Reveal is the piece that resolves an anonymous visitor to a
company from their network, so without it there is simply no company-level
data to hand to Croct. That is why the fields are blank even though the
connection looks healthy: the connection is fine, the source data is just
not being produced.

Install Reveal, and the firmographic attributes start populating and become
targetable in CQL like any other audience condition. Until the data
resolves for a given visitor, those variables are undefined and evaluate to
false, so the visitor just does not enter the firmographic audiences rather
than erroring. There is a good example of the industry value-prop side once
it is flowing in
[Clearbit Reveal driving industry value props](/answers/clearbit-reveal-industry-value-props).

#### Reply from dev_sanjay (2026-08-30)

that fixed it. Reveal was never installed on our side, added it and
the industry field is populating now. thanks

### Answer from mira_k (2026-08-30)

Same story for us, the fields filled in almost immediately after Reveal
went live. Give it a bit of real traffic before you judge the coverage
though, not every anonymous visitor resolves to a company, so a chunk will
always stay blank and fall through to your default content. That is normal,
not a Reveal problem.