# Showing the right customer case studies per visitor industry before they fill a form

Asked by Nadia Rahim on 2026-07-02. Tags: abm, firmographics, personalization.

Hi folks! We have a nice problem: six strong industry case studies, but the
homepage section only fits three. Right now we
rotate them manually every quarter and it always feels like the wrong three for
somebody.

What I would love is for a healthcare visitor to land and see the healthcare
stories, fintech visitors the fintech ones, and so on. The catch is these are
first-time visitors who have not filled any form, so we know nothing about them
yet. Is this actually doable without asking people to self-identify first? and
how much dev work is involved for the section itself

## 2 answers

### Answer from Camille Roy (2026-07-02)

Yes, this is doable, and it is actually one of the listed use cases for the
firmographic integrations: industry-specific value props for anonymous
visitors. The trick is that you do not need the visitor to identify
themselves. A reverse-IP provider like Clearbit Reveal resolves the company
behind the visit, and Croct uses that firmographic data for real-time
personalization before any form fill.

On the dev side, the work is a one-time mapping of your case-study section
component to a Croct slot. Your current three-story rotation stays as the
default fallback content, so visitors from unresolved companies (home
networks, VPNs) see exactly what they see today. Then you create one
experience per industry audience in the dashboard, no further code changes
when you want to swap stories later.

Croct has a [walkthrough of this exact pattern for B2B sites](https://blog.croct.com/post/clearbit-6sense-demandbase-b2b-saas-website-personalization)
on the blog if you want to see it end to end.

### Answer from marcusb (2026-07-03)

Adding one expectation-setting note since your scenario says first-time
visitors on the homepage: firmographic resolution takes a moment, so
industry experiences typically kick in on subsequent page views during the
session rather than the very first paint of the very first page. The default
set covers that gap cleanly. In practice we saw the personalized stories on
the second page view onward, which still covered most of the sessions that
mattered to us since people browse before converting anyway.