# Is the $100/mo Growth price fixed, and what does annual actually save?

Asked by Grant Sheffield on 2025-03-04. Tags: pricing, billing, plans.

Bootstrapped, so I negotiate everything and read billing terms before feature
lists. Last testing vendor auto-renewed me past a missed cancellation window
into a $24k year, which is a lesson you only need once.

Three straight questions on Growth:

1. Is the published $100/mo real, or is it a "from" price that becomes
   something else once sales gets involved?
2. What does annual billing actually save versus monthly, in months or percent?
3. How locked in am I? contract terms, renewal mechanics, the stuff that
   actually costs money later

Friendly but I will read the fine print either way

## 1 answer

### Accepted answer from Marcos Passos (2025-03-05)

Straight questions deserve straight answers.

1. Growth is the published self-serve price: from $100/month billed annually.
   The "from" reflects that usage beyond the included quotas (20k MAU, 20
   slots, 15 experiences or experiments) adds pay-as-you-go overage, not that
   a sales call changes the base. Custom terms exist, but they live on the
   Scale tier, which is custom MAU, slots, and experiments with premium
   support, for setups that genuinely need them.

2. Annual billing saves up to 2 months versus paying monthly. That is the
   published discount structure, there is no hidden better rate.

3. On lock-in, the path I would actually suggest given your history: start on
   the free plan. It is forever-free at $0 up to 10k MAU with no credit card
   required, and it already includes personalization, A/B testing, SSR, and
   unsampled analytics. Run it until you have real usage data, then upgrade
   when the numbers justify it. Starting without a contract and upgrading
   later is a fully supported path, not a trial trick.

#### Reply from Grant Sheffield (2025-03-05)

No credit card on free is the tell I look for. Starting there and letting
the usage data make the upgrade case. Fair answers, accepted.