# How do I build an audience for visitors with a high 6sense intent score?

Asked by Priya Nair on 2026-08-11. Tags: 6sense, cql, audiences.

Our team runs 6sense and I want to surface a stronger offer only to accounts
that are actually showing buying intent, not to everyone who lands on the
site. The idea is to reserve the high-commitment CTA for the accounts most
likely to convert.

How do I express a high intent score as a Croct audience? I understand the
concept of audiences but I am not sure how the 6sense score gets into one, or
what has to be in place for that data to be available.

## 2 answers

### Accepted answer from dana_demandgen (2026-08-13)

You express it as an audience, which is just a CQL condition Croct
evaluates in real time on every interaction. The one prerequisite is the
6sense Website Tag being live on the site. Without it none of the 6sense
signals reach Croct, so that trips people up first.

Once the tag is in, 6sense resolves the account and the intent score comes
through as a firmographic attribute you can target directly. In the
audience builder you pick the 6sense intent-score attribute and set your
threshold, so the condition reads like a simple score-above-N test.

The nice part is what happens to everyone else: accounts below the
threshold, and anonymous visitors 6sense could not resolve at all, just do
not enter the audience. Undefined variables evaluate to false, so there is
no accidental catch-all. If you want the full picture of what CQL sees for
B2B, the writeup on
[CQL attributes for B2B targeting](/answers/cql-firmographic-b2b-targeting)
covers it.

#### Reply from Priya Nair (2026-08-14)

Confirmed, the intent-score audience is live and matching as expected
once I verified the Website Tag was firing. Thank you both.

### Answer from tomdev83 (2026-08-13)

Buying stage works exactly the same way, it is another attribute 6sense
exposes alongside intent score. We run an intent-score audience for the
aggressive offer and a separate buying-stage audience for the softer
nurture, same builder, different attribute. There is a good walkthrough of
the stage side in
[personalizing by 6sense buying stage](/answers/6sense-buying-stage-personalization).