# Different CTA per 6sense buying stage, awareness vs decision?

Asked by jules_gtm on 2026-11-03. Tags: 6sense, abm, audiences.

trying to make the main CTA smarter based on where an account is in its
buying journey. early-stage accounts should get something educational like a
guide or a webinar, late-stage accounts should get a straight demo request.

we have 6sense and it knows the buying stage. how do I map the stages to
different calls to action so each account sees the right one

## 0 answers