Introducing CroctTM
React responsively to your customer's needs.
Identify
Reach the right people at the right time.
Define any profile using behavioral data, purchase history, browsing interests or additional data.
Analyze
Let the numbers speak for themselves.
A/B test the efficacy of different contents and approaches to see how much incrementally they really drive.
Respond
React faster and more effectively.
Use data to personalize every stage of the customer journey and deliver the right message for each customer.
No two people are the same
Why do you keep offering the same for both?
Kate
- Keyword Search
- She googled for "Makeup Brush". Not general makeup: brushes.
- New User
- She doesn't know the products, so maybe she needs something else to get her attention.
John
- Remarketing
- He was browsing a website and clicked on an ad for "men's care".
- Returning User
- Last time he visited he almost bought a razor, but ended up abandoning his cart.
Components
Multiple ways to identify your customers.
Weather
People's needs change according to climate and weather! Does your offer adapt too?
Behavioral
Establish and use patterns to determine what content should be shown.
Location
Your customer's whereabouts and locale can tell you more than you know.
Session
Are your customers leaving your website without interacting with the page?
Profile
How old is your user? Is he male or female? Does he have children?
Marketing
Keep your communication consistent along the entire purchase flow.
Free setup for early adopters! Special Offer! Free setup for early adopters!
Real-time experiences with live data
Whether you’re a marketer, product manager, or developer, Croct is the technology you need to implement true end-to-end personalization.
Try Croct